Photo X champions the trail-blazing photographers changing the game, the brands helping them do it, and the next wave in the industry that is just about to hit. We are what a modern content company looks like: led by diverse creatives, backed by data and targeted insights, and thoughtful about our world.
where visual creators meet, grow, and thrivE
OUR NETWORK
We are Photo X, the premier destination for visual creators changing the world of photography, video, and film. We empower photographers and filmmakers with unforgettable experiences at PHOTOPLUS, WPPI, and The Portrait Masters, stories on Rangefinder online that leave readers buzzing, and career-defining education and community with The Portrait System powered by Sue Bryce, and The Wedding School.
Photographers and filmmakers are unique, and engagement and content should be tailored to the audience based on their current needs. We can help. Photo X is a creator’s first and last stop for what’s happening in the visual industry, no matter a creator’s style, genre, experience or career path.” Our work has unparalleled reach that no other brand can match. We span the entire ecosystem and follow creators from amateur to pro, helping them develop their craft, build their careers, and leave their distinctive imprint on revealing portraiture, innovative advertisements, culture-shifting photojournalism, soulful wedding shoots, and beyond.
We help brands through our network of media outlets, education platforms, and virtual and live events, strategically engage with our unique audience and meet your marketing goals.
CONTACT US
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LET's CONNECT
PHOTO BY Tijana/Adobe.stock.com
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MEDIA OPPORTUNITIES
6.2M
PAGEVIEWS
779K
SOCIAL FOLLOWERS
Media Opportunities
The Wedding School
THE PORTRAIT Masters
THE PORTRAIT SYSTEM
PHOTOPLUS
WPPI
Rangefinder
© Teri Hofford
25K
LIVE EVENT ATTENDEES
+
Our Work
photo by Petronella Lugemwa
our work
Photo by TIm and Laura Sullivan
Photographer Spotlight | Fujifilm x Photo X
Supported by Fujifilm and amplified by Photo X, Petronella Lugemwa shares the story behind commissioned work on representation.
Case Study | Fujifilm x Photo X
Photo X and Fujifilm came together over the course of 12 months for “The Legacy Project,” to amplify the work of 22 photographers and nurture their practices.
create NYC
WPPI SPONSORSHIP OPPORTUNITIES
Rangefinder is the leading brand for wedding and portrait photographers to learn about the industry, develop their craft, and grow their business. With an award-winning digital platform across our web and social channels, Rangefinder connects and inspires professionals, advanced amateurs, and newcomers to become the next generation pushing the boundaries of creativity.
Rangefinder isn’t just a digital publisher, it’s a community built for photographers.
Rangefinder is home to the 30 Rising Stars of Wedding Photography, the industry’s leading honor for young wedding creatives. Now in its eleventh year, Rangefinder’s 30 Rising Stars of Wedding Photography is the most anticipated list in the photography industry. Photographers are nominated from photo editors, bloggers, veteran photographers, wedding planners and other wedding industry professionals.
30 Rising Stars
PHOTO BY Tien Phan
1.8M
41%
135K
Audience At-A-Glance
DEMOGRAPHICS
FEMALE
56%
MALE
3%
Non-Binary
15.8M
DOLLARS in Purchasing Power
Types of Photography
Portraiture Children Newborn Fashion Boudoir Family Groups Individuals Wedding Events
(NON WEDDING)
Social Following
38K
97K
COMBINED Rangefinder + WPPI Following
OF OUR AUDIENCE Offer Photo + Video Services
35%
PHOTO BY Adrian Vilanova
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PHOTO BYPhylicia Willis
PHOTO BY Emily Black
PHOTO BY Gabrielle Desmarchais
PHOTO BY Kane CY
PHOTO BY Julie Blin
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WPPI combines an industry-defining trade show with glitzy parties, fun networking events, and career-defining educational seminars, all set against the stunning Las Vegas Strip. WPPI attracts thousands of photographers and filmmakers who want to supercharge their business and creativity with leading photo and video brands, exclusive live experiences, and iconic industry stars. By the time WPPI wraps, attendees leave with unforgettable experiences they buzz about for the rest of the year.
WPPI is our annual EVENT for portrait and wedding photography and filmmaking.
WPPI hosts The Annual, the most prestigious wedding, portrait, and print competition in the world, and culminates with an awards ceremony honoring the year’s most creative, ambitious, and innovative visual creators.
WPPI The Annual: 16x20 Print, Album and Filmmaking Competition
PHOTO BY Kenneth Lam
CASE STUDIES
Each year, Create NYC unveils The 30, widely recognized as the “go-to outlet to discover up-and-coming photographers.” Representing the collective insight of the industry’s best creatives, The 30 is a career-making honor for emerging photographers.
THE 30
Types of Photography + Filmmaking
Digital Composite Film Mixed Media Motion Graphics Photo Painting Still Photography Video VR/AR Video 3D/Metaverse Photography
COMBINED PHOTOPLUS + PHOTOPLUS LEARNING LENS
18-25
Create NYC celebrates the world of Image Culture, shedding light on visual storytellers that transcend the boundaries of the frame, page, or screen to broaden and share collective experiences, inspire meaningful conversation and change, and act as the bridge between artistic work and cultural relevance. Create NYC shifts the live event paradigm from a primarily tradeshow style event to a 3-day festival experience, fully immersing attendees in anything and everything that is Imaging Culture.
CREATE nyc is where creators and connectors Converge to drive conversations on image-making and music, film, politics, diversity, and more.
Based on most recent show in 2019
(Nature, Landscape, Wildlife, Travel)
Photojournalism Outdoor Photography Events Sports/Action
Audience Prospect Targets
4,000
unique & qualified Attendees
18M
Unique Contacts
182k
36.5K
351.7K
8.5K
PHOTO BY Eric Hart Jr.
PHOTO BY Clara Mokri
PHOTO BY Gabrielle Lurie
PHOTO BY Ivan McClellan
PHOTO BY Malike Sidibe
PHOTO BY Mary Gelman
PHOTO BY Callaghan O'Haren
PHOTO BY Sebastian Hidalgo
sponsorship menu
300
1
Beer Garden
The Portrait System integrates a private online community of supportive, like-minded photographers, live sessions with Sue and community leaders, in-person experiences, and hundreds of bespoke courses covering everything from posing, lighting, and styling to marketing, personal branding, and self-confidence.
The Portrait System is the world’s leading portrait photography membership community, led by the inimitable Sue Bryce.
PHOTO BY Richard Wood
85%
15%
Portraiture Children Newborn Fashion Boudoir Family Groups Individuals
Join success story Nikki Closser as she documents the ups and downs of the portrait photography business with other photographers in The Portrait System Podcast. As Sue says, “You have the power to change people’s lives with your photography. You have the power to change your life with your business.” The Portrait System creates a community where emerging talent and established professionals are energized to do both, while helping each other level up.
Lifetime unique members
29,000
currently active members
7,500
website visitors in 2021
273K
Lifetime website visitors
2.1M
PHOTO BY GERSON LOPES
3.5K
10K
6K
Year-round, The Portrait Masters offers photographers everything they need to maximize their creativity, from classes on lighting, ideation, and post-production to custom presets, textures, and color-profiles. Through annual awards and a rigorous accreditation process, photographers can earn prizes, trophies, and become accredited Portrait Masters photographers. The Portrait Masters champions the global community of portrait photographers as the powerful creatives they are, with the acknowledgment, honors, and education they deserve.
The Portrait Masters creates immersive experiences that inspire photographers to become masters.
@theportraitmasters
Lifetime sales
$6.8M
47K
198K
1.3M
The Portrait Masters hosts premiere events like The Portrait Masters LIVE, a digital conference led by elite talents like Mark Seliger, Jerry Ghionis, and Sue Bryce. LIVE is packed with career-defining education and unique events like The Shootout Challenge, where four world-class photographers showcase their creative process in real time.
Lifetime ORDERS
SALES FROM THE PORTRAIT MASTeRS STORE
brings together a community empowered by Susan Stripling’s no nonsense, no excuses approach to wedding photography.
Created by photographic star Susan Stripling, The Wedding School is the premiere platform for wedding photographers, providing real, honest education to help all photographers start, develop, and grow their business and their photography. With over 100 hours of classes covering the fundamentals plus textbooks, monthly live Q&As, a growing learning library, and guest lecturers, The Wedding School provides a complete, interactive education that is photographers’ most powerful tool to stay ahead of the curve in a rapidly evolving, highly-competitive, fiendishly difficult profession.
With native ads, brands can reach Photo X’s highly-engaged audience of visual creators with tailored stories or a longer campaign that fit in seamlessly with our brilliant editorial and express their message directly. Each of our platforms serves a unique segment of photographers and filmmakers, allowing brands to choose when and where their content joins the conversation.
Native Ad
With our online channels, custom advertising opportunities and sponsorship packages, we help leaders in the imaging industry engage with an audience that’s extraordinarily passionate about advancing their creative and business endeavors.
CONNECT WITH AN ENGAGED AUDIENCE OF VISUAL CONTENT CREATORS.
S.T.E.P, Photo X’s social targeting extension program, provides our partners with direct access to our community through a bespoke social media campaign that leverages Photo X’s first-party data to generate custom audience segments based on each brand’s ideal consumer. PhotoX then connects brands to those segments directly through Facebook and Instagram ads to ensure targeted, impactful engagement.
S.T.E.P.
For brands with a lot to say, Photo X offers exclusive standalone emails that give them unmatched control over their message to our most engaged audience. Brands can reach visual creators with a crafted message touting their latest product, service, event, or video. Start a conversation with our community.
Custom Email
Transform your brand’s message into a captivating story with a custom video crafted by our creatives. Photo X collaborates with brands to produce executive Q&As, unboxings, tours, tutorials, and testimonials that align seamlessly with our editorial while creating maximum impact for partner brands.
Custom Video
Want to make an even bigger splash? Photo X will work with your brand to craft a utterly unique custom campaign that engages a targeted audience, creates unforgettable impact, and generates data and insights to power your brand into the stratosphere. Work with our network of diverse creatives to produce innovative work that speaks fluently to visual creators.
Total Custom
Photo X’s editorial newsletters are a direct line to our most loyal audience. With newsletters covering new products, wedding photography, upcoming experiences, and more, there are organic opportunities to integrate our partners. Exclusive banner ad placements, logo inclusion, product showcases, and special announcements are just a few ways for brands to bring their story to our community of visual creators.
Newsletter
Banner ads are the perfect way for brands to align their story with our buzzy editorial in an ideal environment. With Photo X’s trusted relationship with our audience, data and insights generated across our ecosystem, and deep advertising experience, our team helps brands design banner ads that produce memorable branding, better design, and maximum engagement.
Banner Ads
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